How To Redesign A Website Successfully
This "How to Redesign a Website" guide looks at a number of aspects relevant to both the process and the desired outcomes. Some consider improving functionality, updating, improving and/or expanding content. Few evaluate current page rankings and strive to retain them. Almost no one applies best redesign practice by providing search engines with accurate 301 redirections from old pages to replacement pages… Before you leap "boots and all" into a redesign of your website, it’s imperative to consider how your website redesign services provider will ensure that you achieve more than a much prettier site that even more people will find. It’s important to remember that the current site has some inherent ranking value and that this value should at least be preserved - and preferably, enhanced! All too often, the old site is junked, and no consideration is given to the residual values within old pages. So, don’t go down that path…
Many NZ website redesign specialist has limited understanding (or interest) in how search engines evaluate websites, and remain blissfully unaware of Google’s Webmaster Guidelines. However, most designers do instinctively know what looks good, and how best to achieve a professional-looking site… Therefore, when planning how your NZ web designer will redesign your web site, take a holistic approach and try and identify and eliminate all possible inhibitors. As with any project plan, the more obstacles you identify and remove prior to setting out, the easier the route to a successful outcome! What does Google Reward? Actually, Google is pretty clear about what constitutes a "good" website, both in terms of website content quality and technical aspects. If you would like to be rewarded with good Google rankings, it stands to reason that if you adhere to the industry’s guidelines and rules, you’ll stand a better chance of success. Perhaps a good first step is to take a read through the helpful and constructive suggestions that Google’s web design guidelines have provided on how to redesign a website for viewers…
Write new, original and informative page content - don’t copy other’s efforts. Copying is both illegal and immoral and immediately portrays your website as second-rate. For example; in every niche of the travel industry there are dozens of websites that shamelessly copy and publish entries from Wikipedia verbatim! The first to copy a page is at best 2nd best… If you’ve come to the party late, you might be the 25th or the 100th copycat… In those circumstances, expecting Top Source Media SEO billing on Google rankings is a leap of faith! Older sites are characterised by table-based layouts, and/or generated by old-fashioned software such as MS Frontpage etc. Modern sites are characterised by their adherence to the latest HTML/CSS standards, in the current version of content management systems. There is a higher probability of the user’s experience being "better" on a modern website than on a site that is still using out-moded design techniques in manually edited, Top Source Media SEO hand-coded pages.
However, your design must address Google CWV and speed optimisation is important because you’ll be penalised for a slow-loading site. Integration with social Top Source Media is not really optional in this day and age, but you need to ensure your designer understands what aspects and elements are most important. Your Facebook business page is never likely to become more important than your business website… Plastering a "Follow Us" button for your Facebook Business page on every page of your website is less useful than adding the option to "Share" or "Like" each individual page on your site… This aspect of website design/ redesign becomes more and more important every day! The use of tablets and smartphones continues to increase at an extraordinary rate, and for many people, it’s the most common way to access the web. Engineering small-screen browsing for mobile users of your website could well be a make-or-break business decision in some niche markets.